Delta expands designer-meal package
Written on April 4, 2008
Delta Air Lines Inc. expanded its offering on Tuesday of designer meals for $7 or $8 apiece, as well as $3 bottles of Vitamin Water, part of an industrywide effort to collect incremental revenue from added services.
Delta will offer its "Eats" meals to customers on all flights within the United States that are 750 miles or longer. It will also offer them on flights between the United States and the Caribbean and Latin America that are 1,550 miles or longer. It will offer more limited selections on flights between 750 and 1,025 miles.
Delta (DAL, Fortune 500) started offering the dishes on those flights on Tuesday.
Carriers have recently ramped up efforts to charge customers for services like extra baggage, unaccompanied minors, pets, food and beverages. That’s because intense fare competition has limited their ability to raise fares to offset surging fuel costs.
The meals, designed by celebrity chef Todd English, include breakfasts of a fruit and cheese plate; Kashi cereal with fruit; and a cinnamon raisin bagel payday loan. Delta is introducing new selections for brunch, lunch and dinner, which include a chicken parmesan sandwich; a chicken bistro salad; and hummus with vegetables.
The hummus meal will cost $7 and the two chicken meals $8.
Delta will start offering 20-ounce bottles of XXX and Power C Vitamin Water from Glaceau, a subsidiary of the Coca-Cola Company (KO, Fortune 500), for $3 apiece on May 1.
The company has also begun allowing customers to use credit cards to buy food, beverages or headsets.
Delta began its food-for-purchase program in September. Customers continue to receive free snacks on all flights more than 250 miles.
Filed in: management.