Hiccup in Anheuser, InBev deal
Written on November 18, 2008
The Justice Department has approved a $52 billion beer merger between Belgian brewer InBev and Anheuser-Busch.
But InBev’s buzz comes with a slight hiccup: it must sell subsidiary Labatt USA before regulators let the Belgian company buy out St. Louis-based Anheuser-Busch Cos. Inc (BUD, Fortune 500)
That’s because Anheuser-Busch brews Budweiser and Bud Light compete directly with Labatt Blue and Labatt Blue Light in upstate New York credit score. Without the sell-off condition, the Justice Department said beer prices would increase in metropolitan Buffalo, Rochester, N.Y., and Syracuse, N.Y.
InBev and Anheuser-Busch don’t compete in most other beer markets around the country. InBev brews Stella Artois and Lowenbrau.
Filed in: marketing.